Account planning brings the consumer into the process of developing advertising. Planning is a job function relating to the application of strategy and planningtechniques to direct brands unique direction across communications across advertising and marketing channels. Account planning brings the consumer into the process of developing advertising. Planning is a job function relating to the application of strategy and planning techniques to direct brands unique direction across communications across advertising and marketing channels.
We assign an account planner to work with consumers as partners in the process of developing advertising. This relationship with the consumer allows planners to involve their input at every stage of the process and to inform and inspire creative ideas that guide and validate the resulting campaign in the consumer’s interests.
The advertising professionals will work up proofs, or in the case of commercials, storyboards, that bring your ideas to fruition. Review the preliminary concepts for consistency with your ideas and their ability to achieve your goals. Avoid cost overruns by confirming in advance how many revisions you are entitled to before incurring additional charges. Ensure that the final advertisement includes the necessary contact information, as well as any needed mention of pricing or a special offer.
The post-production phase of creating a film usually takes longer than the actual shooting of the film. It includes the complete editing, colour correction, and the addition of music and sound. The process of editing a movie is also seen as the second directing because through post-production it is possible to change the intention of the movie. Furthermore, through the use of color grading tools and the addition of music and sound, the atmosphere of the movie can be heavily influenced. For instance, a blue-tinted movie is associated with a cold atmosphere and the choice of music and sound increases the effect of the shown scenes to the audience.
7:30am to 8pm
Advertising generates sales and opportunities by building awareness of your products and services. Identifying your ideal customer and what makes them buy are key to the advertising production process. Visualize who you want to reach, determine what you want to say and then choose how you will convey it through your advertisement. Track the response, and then adjust your strategy and advertisements to increase sales.
Client success stories and case study videos
Product or service demonstration videos
Tutorials or “how-to” videos
Traditional TV broadcast commercials
Public Service Announcement videos