While traditional tactics still have a time and a place, the business landscape today is hyper competitive. Technology has flooded every industry, making it easier to reach more consumers, but paradoxically more difficult to choose the right channels for your brand and share the right content on them. What’s more, consumers’ attention spans are on the decline, making it harder to cut through the noise.
Financial services brands weren’t among the first to embrace the brave new world of digital technology…
One strategy small businesses use effectively to personalize their brand and build a rapport with the audience is to use YouTube videos to introduce their company's leaders and position these people as spokespeople who appear in videos. Some company spokespeople have even achieved celebrity status from starring in YouTube videos to promote themselves, their products and/or their companies.
Real estate marketing is all about promoting your brand as an agent and securing buyer and seller leads by sharing your listings on social media, advertising your agency, and building your website content. For fresh marketing ideas, check out our ultimate list of marketing advice from top-producing agents below.
Here are some of the best real estate marketing ideas the pros use.
According to a recent “Global Trust in Advertising” study by Nielsen, 83% of people polled said they trust the recommendations of friends and family and a similar study done a few years earlier found that 92% of people trust recommendations from other people – even strangers. Overall, 20-50% of all purchases are influenced by word-of-mouth marketing.
“REAL ESTATE LISTINGS WITH VIDEO RECEIVE 403% THAN THOSE DO NOT INCLUDE A VIDEO. THIS SHOWS THE REAL IMPACT THAT HAVING A VIDEO CAN HAVE ON YOUR SALES FIGURES AS A REALTOR.”
Brands that embrace emerging technologies and advertising formats - like connected TV, visual and voice search and AR advertising - will thrive in the new year.
From the rise of voice advertising to the connected TV revolution, there were major strides in the digital marketing space this past year. The momentum sparked in 2018 is on track to accelerate in 2019 as technology advances and our digital-driven world continues to evolve. Here are the top trends I expect to dominate the landscape in the new year.
71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. Use social media as an effective customer service tool to increase brand engagement and win new customers…
44 percent of local businesses said they depend on social media to generate brand awareness, and 41 percent depend on it to drive revenue.
Almost 90 percent of marketers say their social marketing efforts have increased exposure for their business, and 75 percent say they’ve increased traffic.
More than 50 percent of marketers who have been implementing social media marketing tactics for two years have reported improved sales.
The Perfect Video Length
50% of consumers believe that 1 minute is the perfect video length for an explainer video.
33% opted for between 1 – 2 minutes.
17% said less than 1 minute.