This week I decided to write again about real estate marketing after hearing over, and over from realtors that is not worth to spend money on video advertising for their listings. Well, let’s get some facts straight clear.
“REAL ESTATE LISTINGS WITH VIDEO RECEIVE 403% THAN THOSE DO NOT INCLUDE A VIDEO. THIS SHOWS THE REAL IMPACT THAT HAVING A VIDEO CAN HAVE ON YOUR SALES FIGURES AS A REALTOR.”
BADIMON GROUP’s REAL ESTATE FILMS
That is massive, and what it means that using video to advertise your properties will give you a 4x higher ROI (Return of Investment). It won’t be just easier to reach prospect clients, and to show the property from out of town customers… YOU ALSO WILL SELL IT FASTER!!!
Let’s get out some facts that are much needed to understand this:
40% OF PROSPECTIVE BUYERS FIND VIRTUAL VIDEO TOURS TO BE VERY USEFUL.
73% OF HOMEOWNERS WOULD BE MORE LIKELY TO LIST WITH A REALTOR WHO USES VIDEO TO MARKET THEIR HOME.
Why do you ask? Because they understand that if their apartment looks more attractive, and appealing to customers it won’t spend much time in the market. It also makes them feel confident that the realtor is very dedicated, and confident, therefore he/she knows what is doing.
YOUTUBE IS THE MOST POPULAR ONLINE PLATFORM FOR BUYERS WHO ARE LOOKING FOR A NEW HOME.
Do you know what that means for realtors? CREATE A YOUTUBE CHANNEL!!! It’s much easier to reach your customers or potential customers with videos from your YouTube channel. Imagine you have a client that is looking for a 2-bedroom house. Well, one approach you can take instead of sending him pics for him to choose which property go to see you can send him the link of your channel, and go over your listings there. If he doesn’t like the property you chose maybe he finds another one that has been already uploaded. Video it’s a great technique to rank higher in Search Engines (Google, Bing, etc.) that means that more people will find you through online searches. Remember, more leads equals to more potential clients.
YOU HAVE TO SHARE AS MUCH AS YOU CAN.
There’s not a specific statistic about this, but search engine optimization experts generally agree that you’re more likely to get found online if you post quality content in a variety of locations. So if you really want to get noticed, post your videos on YouTube as well as on your own website, your local MLS and your social media pages.
ENJOYMENT OF VIDEO ADS INCREASE PURCHASE INTENT BY 97% AND BRAND ASSOCIATION BY 139% ACCORDING TO UNRULY.
90% OF INFORMATION TRANSMITTED TO THE BRAIN IS VISUAL, AND VISUALS ARE PROCESSED 60,000X FASTER IN THE BRAIN THAN TEXT. (SOURCES: 3M CORPORATION AND ZABISCO)
THE AVERAGE USER SPENDS 88% MORE TIME ON A WEBSITE WITH VIDEO. (SOURCE: MIST MEDIA)
VIDEO AND E-MAIL MARKETING CAN INCREASE CLICK-THROUGH RATES BY MORE THAN 90%.
51.9% OF MARKETING PROFESSIONALSWORLDWIDE CITE VIDEO AS THE TYPE OF CONTENT WITH THE BEST ROI. (EMARKETER)